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Working with an SEO company in South Africa. What is it like?
Every person researching ways to market their business will come across the suggestion of looking for an SEO company in South Africa, when they use Google.co.za. SEO is the ultimate form of digital marketing, and yet for those who have not yet tried it out and for those who have had a terrible past experience with an agency, it is still a bit of a grey area.
There aren’t all that many SEO Companies in South Africa that can live up to the expectations they set. Many are in it for quick money and will unashamedly overcharge clients while under delivering on those sweet, sweet promises, while others just don’t know quite what they are doing.
You would not be the first person to be sitting in front of their computer, wondering how on earth you are going to navigate digital marketing, all while trying to successfully run your business, but we can tell you that when you place your online presence in the right kind of hands, you will see results and you’ll have fewer sleepless nights.
When you are working with the right SEO company in South Africa, you don’t have to beg and plead for work to be done, to be communicated with in a way and at a frequency that you’d like, and you don’t have to micro manage the agency. Building a relationship with a trusted SEO agency in South Africa doesn’t have to take time, it should come naturally, and it should result in you feeling confident in the agency and what they can do for you.
If you’ve been hurt in the past and you’re having a tough time deciding to work with a new agency, then you have come to the right place. We don’t promise what we can’t do and we like to send weekly updates on what we’ve done so that you are always in the know. We also like to have our clients well informed about SEO, and we want you to be happy with the service you are getting.
Unlike the other “top SEO companies in South Africa”, we offer a more personalised service and we are always ready to take your call. To help you settle into the world of SEO and to help you decide if we are one of the SEO Companies in South Africa that you should contact, we’re kicking this relationship off by getting you more in the know.
What doe SEO services in South Africa cost?
“How much does SEO cost a month? How much does SEO cost for a small business? How much do SEO services cost?”
Before you hire your forever SEO agency in South Africa, you need answers to the all important questions about how much you are going to be forking out a month for your digital marketing. Any money leaving your pocket needs to be money well spent, so the questions around what SEO costs in South Africa are the first you need answered.
SEO in South Africa is usually priced according to what you want to achieve. And the prices are generally determined by the agency, and how much they feel their services are worth. Local SEO, which is designed to reach a small area like a town or even a neighbourhood, can start from around R2500 to R5000 depending on what the service includes, while HUGE global packages can easily set you back R50 000.
It might sound as though SEO is expensive, but you need to put things into context. If you are paying R5000 for SEO each month, and the site is making you R30 000 a week because you are more visible to clients, the SEO cost is actually quite low. And the amount that you make can actually increase overtime as your website continues to climb up the Google search results.
SEO can be a very expensive investment, and even the cheapest SEO in South Africa is going to cost you, but the return on your investment, and the fact that SEO works as a long term form of digital marketing, makes every cent you spend worth it.
When it comes to SEO prices South Africa, it helps to understand the SEO shouldn’t be offered as a standard type of package. Each and every company is unique, with unique needs and a unique client base. While some SEO elements are going to be a fairly standard sort of thing, others are not, and what will grow your business online, might not grow another’s. When you are looking at SEO prices South Africa, look for an agency who offers a more customised service. They can display packages but they should offer you some wiggle room and they should also be able to present you with a proper proposal outlining what they can and will do for you, deadlines and any other bells and whistles they can add to your campaign. Knowing what you’ll get will have you feeling more confident and comfortable with paying the price for SEO in South Africa.
What gives a company the title of the “best SEO company in South Africa”?
Every SEO company in South Africa marketing themselves brazenly as the best there is, is kind of showing off. What we mean is they are calling themselves the best, it is not like they have been awarded this honour. SEO companies like to use terms like “best SEO company in South Africa” and “award winning SEO company in South Africa” to get your attention, and let’s face it, it works! You asked this question after all.
There are no awards given to SEO agencies, it doesn’t really work that way as South Africa doesn’t have an award system for SEO agencies. There are marketing awards, but they are usually focused on all-round marketing agencies. If you are being wooed by an SEO agency saying that they are award winning, ask to see the award, because if you are starting off your relationship with the “best SEO company in South Africa” on a lie, it’s probably not going to be a great relationship.
If you are looking for a genuine answer to this question, then here it is. The best SEO company in South Africa is the company that lives up to your expectations, gives you the results you want, and is able to do so within your budget. The best SEO companies in South Africa are professional and serious about what they do, and they will be honest in what they can deliver. They will also be able to show you data and give you advice for growing your business. The best sort of SEO company will also be a team you feel comfortable working with. Sometimes, it is just who you connect with best who will be just the digital marketing partner you are looking for.
There is no special magical wand that will get your business to rank, just know-how, long hours and hard work.
When you are looking for the best SEO company in South Africa, ignore the bells and whistles, the fancy talk and the showmanship. Go with a laidback, humble company who will take your call, send you reports and get your business where it deserves to be on the web.
What should I expect from my SEO services in South Africa?
Aside from delivering on promises of getting you ranking in all the right places and growing your revenue through the web, there are some other things that you should expect from your SEO company.
- Honest, clear communication
If the SEO company can’t even keep in contact with you, they are not a great fit. You might not want to hear from them on a daily basis, but if you never hear from them at all, but they happily invoice you come month end, you are probably not going to be all that happy are you? You should expect to hear about what it is that the SEO company is doing on your site, and how the site is growing at least once a month and you should also expect the SEO company to inform you about new online trends in your industry so that you can tweak your business and move in new money making directions.
- Rankings and Leads
No SEO company can promise conversions, because they can only take your business so far. What this means is that while they should be getting you leads, it is up to you to make the conversion. To get you to this point, the point where customers are contacting you on a daily basis, the SEO company needs to deliver the leads through the ranking, which is achieved through the SEO.
Wow, that was a mouthful! But it makes sense right? You should expect good rankings and the leads, and if the SEO company can’t deliver on that, within at least 3 – 6 months, drop, you deserve so much better, it’s time to breakup.
And SEO company that just offers SEO…wow, revolutionary. We’re being snarky we know, but why would you want to work with an agency that only offers one kind of service? Maybe you also need product photography and social media, and now you have to start the search all over again. When hiring an SEO company, ask what else they can do for you.
What are SEO services in South Africa?
SEO stands for Search Engine Optimisation and it is the highly effective and popular digital marketing method that is used to get a website to rank highly on a Google Search Result. All of the website’s you see on the first page of Google are there because they are considered the best optimised and most informative by Google and as such they are rewarded for the effort put in.
SEO basically gives Google what it wants by making sure that a website is not only fully optimised for the keywords the website best represents, but SEO also makes sure that the website is packed full of high quality information and the best kinds of content.
The end goal is to get a website ranking highly on a search engine and as such make it more visible for those who are looking for it. With SEO in South Africa, you can reach a bigger audience, and you won’t have to be confined by your geographical location. By running a well optimised online shop, you can grow a business on a dime and if you are looking to start a business on the side, or if you are a one person show and you want to keep the money coming in, SEO is one of the most efficient marketing techniques to keep you afloat.
Compared to other types of advertising, SEO is a lot cheaper and it can take your company a lot further, basically meaning you can reach more people with less money. And in this day and age, with so many more people looking for products and services like yours on the web, it would be a huge mistake to not at the very least have a website and a social media presence. When you are ready to go to the next step in your development, you can begin the search for an SEO company in South Africa to give you the leg up that you deserve.
How do I know if my SEO is working?
The most obvious way that you can see that your SEO is working is going to be through the number of leads you are getting. You won’t necessarily see the leads coming through via the website, because some customers will find your website and then call you or email you, but you will see an increase in the amount of business that you are getting. The SEO companies for small businesses in South Africa, and big for that matter, should be focusing campaigns on getting you more leads, no matter how they reach you.
Another way you can see if it is working, is to Google your keywords and then manually check where you are sitting on the search results. This is not a fool proof or often very trustworthy method, because it can be heavily influenced by how often you’ve Googled your keywords (the search engine will see that you like that keyword and that favouring could affect the results) and it will also be influenced by where you are Googling from.
The most trustworthy way that you can check if your SEO is working is to look at the data. The best SEO companies in South Africa are going to send you monthly reports to show you how your website is growing, using data shared with them by Google.
Bushwillow Media is a no mess kind of SEO company in South Africa. We love to see brands grow, and we love learning more about the companies and industries we operate in. If you have any questions or if you want to dip your toes into the wonderful world of digital marketing, let us be your guides.
What sets your SEO services in South Africa apart from competitors?
Our services are catered specifically to small businesses and local companies wanting to market to their local community. As such we offer a very affordable selection of SEO packages. We have a local SEO package, a provincial SEO package and a Niche SEO package. We also offer a once off SEO package which includes basic website optimisation, content and a big blog, which is delivered within a month. We are different to our competitors because we are first and foremost a copywriting business so we are highly experienced when it comes to web content writing. This means our clients benefit from having some of the best and most skilled content creation services in South Africa included in their SEO package. We’re also a small company, so our clients can look forward to a specialised service and furthermore, we customise each package and provide our clients with a proposal before they accept our SEO so that they know exactly what they will be getting.
Can you provide a brief history and background of your company's experience in the SEO industry?
We are a small team and we have a background in communications and content writing and blogging. We have ten years of SEO and copywriting experience. We have worked with leading SEO agencies like Blue Cabin SEO, TopClick and SEO Pros. As our work has been predominantly through agencies we have worked quietly in the background for some of the country’s biggest businesses such as Kurt Safari, African Travel Concept, Rugs Original, Pixalot, TopWatch, and The Mattress Warehouse, all of which feature our content (and blogs) on their websites and some of which have also been SEO’d by us, through another agency.
How do you customise SEO services in South Africa to meet the individual needs and goals of your clients?
We start by consulting with the company and then doing research into their industry, their competitors, their audience and their keywords. We do an SEO audit of their website and create a checklist of tasks that need to be done to SEO their site. We then suggest, through our proposal, a list of work that we can do once off and then on a monthly basis to rank the client. Sites that we can prove need less work get a lower price estimate while clients who have no SEO naturally can expect a higher fee. As the months go by, and the site ranks, we are able to reduce the fee according to the amount of work we need to continue to do to keep the site ranking.
Why do I need to hire an SEO company in South Africa? And can I do SEO myself?
Hiring an SEO company is a great way to get things done fast and done right. When you hire someone to do your SEO for you, it is one less thing on your to-do list and you also don’t have to worry about making a mistake. That said, you can absolutely do the SEO yourself, but it is going to take you a bit of time learning how to get things going, and like all of us when we started out, you are going to make a couple of mistakes that could end up doing some harm to your rankings. We have no doubt you’ll be able to correct any mistakes you make if you DIY your SEO, but if you get stuck, you can always give us a call to pull you out of the Google deep end.
Many businesses choose to hire an SEO company in South Africa based simply on the fact that it will save them time. SEO can be the sort of thing that you have to devote whole days to doing right and to keeping maintained. It also takes quite a lot of time to train yourself. When you weigh up SEO prices in South Africa vs. the time it takes to do the SEO, you’ll see it’s worth paying the money for. Essentially, SEO is a full time job.
You are hiring an SEO company to get you ranking faster than if you didn’t, and that means money in your pocket.
We believe that once you get ranking, the cost of your SEO will become quite insignificant, making it one of the most cost-effective investments in your company that you will ever make. Before you sign an SEO contract, be sure that you are financially and mentally prepared to spend 6 months on the project. SEO is an organic form of online marketing, which means the results are never instant. If you are in talks with an agency that offers instant results, you are probably discussing paid for Google AdWords rather than organic SEO. Be sure that when you are discussing your marketing that you know what you are agreeing to.
It is also important to note that SEO is not something that works for every sort of company. SEO is great for some industries but it just doesn’t give good results for every kind of business. When you first start looking for an SEO company in South Africa, discussions should include keyword research that’ll show you that SEO is the right fit for you.
Is it worth hiring SEO Services in South Africa?
In 2023, it is still worth hiring someone to do SEO for you and we are not just saying that because we offer SEO as a service. SEO is insanely time consuming, not just the initial setup but also the lots of maintenance that needs to be done afterwards. Good SEO will also include things like blogging and you will also need to do backlinking, and both of these practices take lots of time and effort that you could be dedicating to your business (or you could be taking some time off), if you hiring someone to do your SEO for you.
Are SEO Services in South Africa worth it for small businesses?
It is true that SEO is not suitable for all kinds of businesses, as some companies just don’t see a great return on investment through SEO as they do through other forms of marketing.
For small businesses, SEO is a great option, especially in 2023. Small businesses have to work a lot harder to get their names out there and SEO can really give the business a leg up, allowing them to be competitive with the already well established bigger names who are offering the same thing. With more traditional marketing, it would take a whole lot longer to grow and it would be a whole lot more difficult to be competitive, but with SEO the process can be both faster and cheaper.